1. Which of the following is a technological limitation of
EC?
A. security and privacy concerns that deter customers from
buying
B. order fulfillment
requirements of large-scale B2C
C. difficulty obtaining venture capital
D. unresolved taxation, public policy, and legal issues
See Chapter 1
2. Ebay auctions are mostly:
A. business-to-consumer
B. business-to-business
C. consumer-to-consumer
D. business-to-employees
See Chapter 1
3. The type of EC transactions used by Zappos are:
A. business-to-consumer
B. business-to-business
C. consumer-to-consumer
D. business-to-employees
See Chapter 1
4. The second generation of Internet-based services that
lets people collaborate and share information online in new ways, such as
social networking sites, wikis, communication tools, and folksonomies best
defines:
A. Social Web
B. EC 2.0
C. Virtual Web
D. Web 2.0
See Chapter 1
5. Major barriers to EC include all of the following except:
A. implementation difficulties
B. lack of programmers
C. lack
of potential customers.
D. competition
E. cost
See Chapter 1
6. A ________ is a company's method of doing business to
generate revenue to sustain itself.
A. marketing strategy
B. business plan
C. value chain
D. business model
See Chapter 1
7. Large private organizational buyers and government
agencies make large-volume or large-value purchases through ________, also
known as reverse auctions.
A. name-your-own-price models
B. viral marketing
C.
electronic
tendering systems
D. online direct marketing
See Chapter 1
8. Economic, legal, societal, and technological factors have
created a highly competitive business environment in which customers are
becoming less powerful.
A. True
B. False
See Chapter 1
9. Electronic commerce is an interdisciplinary field.
A. True
B. False
See Chapter 1
10. The structure of a social network is often very simple.
A. True
B.
False
See Chapter 1
11. Benefits of e-commerce to customers include:
A. instant delivery.
B. ubiquity.
C. no sales tax.
D. all of the above.
See Chapter 1
12. A category of Internet applications that helps connect
friends, business partners, or individuals with specific interests by providing
free services such as photo presentation, e-mail, blogging, and so on using a
variety of tools best describes:
A. public networking.
B. intranet.
C. social networking.
D. extranet.
See Chapter 1
13. A network that uses the Internet to link multiple
intranets best defines:
A. extranet.
B. corporate net.
C. collaboration network.
D. relational network.
See Chapter 1
14. The e-commerce model in which a business provides some
product or service to a client business that maintains its own customers is
called:
A. consumer-to-consumer.
B.
business-to-business-to-consumer.
C. business-to-consumer.
D. business-to-business.
See Chapter 1
15. Collaborative computing is an approach aimed at making
the human-computer interface more natural.
A. True
B.
False
See Chapter 1
16. Enterprise social networks are privately owned by
corporations and operate inside them.
A. True
B. False
See Chapter 1
17. Pure-play organizations are old-economy organizations
that perform their primary business offline, selling physical products by means
of physical agents.
A. True
B.
False
See Chapter 1
18. According to the ________ revenue model, customers pay a
fixed amount, usually monthly, to receive some type of service.
A. subscription fees
B. transaction fees
C. affiliate fees
D. advertising fees
See Chapter 1
19. A broader definition of EC that includes not just the
buying and selling of goods and services, but also servicing customers,
collaborating with business partners, and conducting electronic transactions
within an organization best defines:
A. e-collaboration.
B. e-tailing.
C. cyber business.
D. e-business.
See Chapter 1
20. Using Web 2.0 tools, companies can:
A. provide incentives such as sweepstakes and contests for
customers to get involved in new product or service design and marketing
campaigns.
B. encourage consumers to rate and comment on products.
C. allow consumers to create their own topic areas and build
communities.
D. do all of the above.
See Chapter 1
21. Many companies use a corporate portal, which is a
gateway for customers, employees, and partners to reach corporate information
and communicate with the company.
A. True
B. False
See Chapter 1
22. Facebook is an example of an enterprise social network.
A. True
B.
False
See Chapter 1
23. Purchasing a computer from Dell's Web site is partial EC
because the merchandise is physically delivered.
A. True
B. False
See Chapter 1
24. According to the Business Environment and Performance
Impact Model, ________ provide support to organizations' activities and to the
resultant performance, countering business pressures.
A.
markets
and government
B.
missions
and strategies
C.
EC and
IT
D. core competencies and critical response activities
See
Chapter 1
25. According to
the ________ model, an organization can increase brand awareness or even
generate sales by Web-based word-of-mouth marketing or promoting a product or service
to other people.
A.
electronic
tendering systems
B.
online
direct marketing
C.
viral marketing
D.
name-your-own-price
See
Chapter 1
26.The e-commerce model in which all of the participants are
businesses or other organizations is called:
A. business-to-business-to-consumer.
B.
business-to-business.
C. consumer-to-business.
D. business-to-consumer.
See
Chapter 1
27. A virtual
world is a user-defined world in which people can interact, play, and do
business.
A.
True
B.
False
See
Chapter 1
28. A form of blogging
that allows users to write messages, usually up to 140 characters, and publish
them either to be viewed by anyone or by a restricted group that can be chosen
by the user describes
A.
cybertexting.
B.
microblogging.
C.
tagging.
D.
vlog.
See
Chapter 2
29. The most
common and traditional form of auctions in which one seller entertains bids
from many buyers best describes:
A.
liquidation
B.
private
auctions
C.
forward auctions
D.
reverse
auctions
See
Chapter 2
30. Activities
related to order aggregation and fulfillment, inventory management, purchasing
from suppliers, accounting and finance, packaging, and delivery are done in
what is termed the ________ of the business.
A.
back end
B.
front
end
C.
intermediary
D.
infrastructure
See
Chapter 2
31. Each of the
following is a main function of traditional and electronic markets except:
A.
matching
buyers and sellers.
B.
facilitating
the exchange of information, goods, services, and payments associated with
market transactions.
C.
financing the transformation of raw
materials into finished products.
D.
providing
an institutional infrastructure, such as a legal and regulatory framework that
enables the efficient functioning of the market.
See
Chapter 2
32. Electronic
markets are the EC mechanism supporting the:
A.
communicate,
collaborate and learn EC activities.
B.
presence and delivery, find
information, compare, and analyze EC activities.
C.
improve
performance EC activities.
D.
entertainment
EC activities.
See
Chapter 2
33. The portion of
an e-seller's business through which customers interact, including the seller's
portal, electronic catalogs, shopping cart, and payment gateway is the:
A.
front end of the business.
B.
back
end of the business.
C.
infrastructure
for the business.
D.
intermediary
in the business.
See
Chapter 2
34. Shopping carts
for B2B are fairly simple, but a shopping cart for B2C may be more complex.
A.
True
B.
False
See
Chapter 2
35. A Webstore is
a single company's Web site where products or services are sold and usually has
an online shopping cart associated with it.
A.
True
B.
False
See
Chapter 2
36. The emergence of
electronic marketplaces has resulted in lower information search costs for buyers
and lower transaction and distribution costs for sellers.
A.
True
B. False
See
Chapter 2
37. An
intermediary is a third party that operates between sellers and buyers.
A.
True
B.
False
See
Chapter 2
38. Travelers
using airline Web sites to book their flights directly without the use of
travel agents is resulting in the reintermediation of travel agents.
A.
True
B.
False
See
Chapter 2
39. Reverse
auctions are bidding or tendering systems in which the buyer places an item for
bid on a request for quote system; then potential suppliers bid on the job,
with the price reducing sequentially, and the lowest bid wins.
A.
True
B.
False
See
Chapter 2
40. An
order-processing technology that allows customers to accumulate items they wish
to buy while they continue to shop best defines.
A.
mobile
portal.
B.
e-fulfillment
agent.
C.
electronic shopping cart.
D.
intelligent
agent.
See
Chapter 2
41. A market
mechanism that uses a competitive process in which a seller solicits
consecutive bids from buyers or a buyer solicits bids from sellers best
defines:
A.
electronic
shopping.
B.
request
for proposal.
C.
request
for quotation.
D.
auction.
See
Chapter 2
42. Impacts of
auctions include:
A.
highly
visible distribution mechanism.
B.
EC
component in a business model.
C.
profit
for individuals.
D.
all of the above.
See
Chapter 2
43. The
elimination of various types of agents that mediate between buyers and sellers,
such as travel and insurance agents, is referred to as:
A.
remediation.
B.
disintermediation.
C.
automation.
D.
e-distribution.
See
Chapter 2
44. Popular search
engines include each of the following except:
A.
Lycos.
B.
Google.
C.
Linux.
D.
AltaVista.
See
Chapter 2
45. Each of the
following is a type of EC search except:
A.
Internet/Web
search.
B.
enterprise
search.
C.
host search.
D.
desktop
search.
See
Chapter 2
46. Major
department and discount stores are classified as:
A.
regional
stores.
B.
general malls.
C.
specialized
malls.
D.
pure-play
stores.
See
Chapter 2
47.
Digital products have different cost curves than those of regular products
because in digitization:
A.
most
costs are fixed, but variable costs are high.
B.
most costs are fixed, and variable
costs are very low.
C.
most
costs are variable, and fixed costs are low.
D.
all
costs are variable.
See
Chapter 2
48.
Types of business activities in virtual worlds include each of the following
except:
A.
assembling physical products.
B.
conducting
regular business activities, such as advertising.
C.
creating
and managing a virtual business.
D.
providing
services for those who build, manage, or make money with virtual properties.
See
Chapter 2
49.
Web sites with audio interfaces that can be accessed by a cell phone best
describes:
A.
knowledge
portals.
B.
intelligent
engines.
C.
voice portals.
D.
mobile
portals.
See
Chapter 2
50.
Benefits of e-auctions to sellers include:
A.
convenience
of bidding anywhere and anytime.
B.
anonymity.
C.
lack
of differentiation.
D.
optimal price is determined by the
market.
See Chapter 2
51.
Which of the following are EC activities supported by Web 2.0 tools and social
network services?
A.
presence
and discovery
B.
compare
and analyze
C.
trading,
buy, sell, exchangeentertainment
See
Chapter 2
52.
All of the following are benefits of e-auctions to buyers except:
A.
can liquidate large quantities quickly.
B.
opportunity
to bargain.
C.
opportunities
to find unique items.
D.
convenience
of bidding anywhere and anytime.
See
Chapter 2
53.
Although both marketplaces and marketspaces can sell physical products, the
marketspace can also sell digital products.
A.
True
B.
False
See
Chapter 2
54. An auction is a market mechanism that uses a competitive
process by which a seller solicits consecutive bids from buyers or a buyer
solicits bids from sellers.
A.
True
B.
False
See
Chapter 2
55.
EC enablers include electronic markets, e-stores, and e-catalogs.
A.
True
B.
False
See
Chapter 2
56. The TRUSTe seal is an example of:
A. a trustmark.
B. an intermediary.
C. a business rating.
D. a B2B exchange.
See
Chapter 3
57. Each of the
following is a characteristic of WAYN except:
A. It enables its users to create a personal profile and
upload and store photos.
B. It is not aimed at any particular age group.
C. When it introduced
fees for its premier travel membership service, it lost most of its new
subscriptions.
D. It is a popular social networking Web site.
See
Chapter 3
58. A marketer that uses e-mail to advertise
to potential customers is called a:
A. content disseminator.
B. market maker.
C. transaction broker.
D. viral marketer.
See
Chapter 3
59. Which of the following is not an online
banking application category?
A. delivery
B. administrative
C. informational
D. transactional
See
Chapter 3
60.
Competitive advantages of a "pull" vehicle
distribution process include
A. improved customer satisfaction and pricing.
B. large cost savings in finished vehicle inventory carrying
costs.
C. virtually real-time market feedback.
D. all of the above.
See
Chapter 3
61. Conducting e-commerce where the online channel of a
business is integrated with the physical retail business as opposed to being a
separate channel best defines:
A. referral economy.
B. click-and-mortar retailers.
C. considered
commerce.
D. direct marketing.
See
Chapter 3
62.
Many insurance companies use a dual strategy, keeping
human agents but also selling online.
A.
True
B. False
See
Chapter 3
63.
As the number of Internet users reaches saturation, the
rate of increase of online shoppers will slow, which creates the challenge for
e-retailers to increase the amount spent online.
A.
True
B. False
See
Chapter 3
64.
Search engine tuning increases site rank on search
engines.
A. True
B.
False
See
Chapter 3
65. What are some
limitations of e-tailing? (Give at least three.)
Lack of consumer trust
and security
Customers can't feel
products
Hard to build
customer relations
See
Chapter 3
66.
Each of the following is a revenue model for online
independent travel agents except:
A.
direct
competition revenues.
B. revenue sharing fees.
C. subscription or membership fees.
D. direct revenues from commissions.
See
Chapter 3
67.
The attention-grabbing behavior of agencies that go out
to consumer environments and boast about how great a brand or item is in order
to spread the word best defines:
A. referral economy.
B. blasting.
C. shouting.
D.
sneezing.
See
Chapter 3
68.
With all else being equal in the online environment,
goods with any of the following product characteristics are expected to
facilitate greater online sales except:
A.
relatively
expensive items.
B. frequently purchased items.
C. digitized format.
D. high brand recognition.
See
Chapter 3
69. What are the five
major roles that people play in the decision-making process?
initiator, influencer, decider, buyer and
user
See
Chapter 3
70.
Retailers who sell over the Internet are called:
A. cyber marketers.
B. e-tailers.
C. brick-and-mortar operations.
D. B2B commerce marketers.
See
Chapter 3
71.
Both online banks and click-and-mortar banks carry some
risks and problems, especially in international banking, including hackers and
liquidity risk.
A. True
B. False
See
Chapter 3
72.
A method of doing business by which a company generates
revenue to sustain itself and achieve its goals best describes:
A. strategic plan.
B. mission statement.
C.
business
model.
D. marketing plan.
See
Chapter 3
73. Business
rating sites can aid consumer purchase decisions.
A. True
B. False
See
Chapter 3
74.
A click-and-mortar retailer is a combination of both the
brick-and-mortar retailer and an online transactional Web site.
A. True
B. False
See
Chapter 3
75.
Advantages of the electronic job market for employers
include each of the following except:
A. conducting interviews online.
B. learning how to use their voice effectively in an
interview.
C. charging online
processing fees.
D. providing greater equal opportunity for job seekers.
See
Chapter 3
76.
Compared to the traditional job market, the online job
market:
A. tends to be much
less expensive.
B. has a shorter life cycle.
C. tends to be less reliable.
D. is usually specialized and local in scope.
See
Chapter 3
77.
Gateways to storefronts and e-malls are:
A. shopping portals.
B. intelligent search engines.
C. shopping browsers.
D. shopbots.
See
Chapter 3
78.
E-banking:
A. is done by less than 40 percent of U.S. adult Internet
users.
B. is primarily done using wireless devices.
C. is more expensive for banks.
D. saves time and
money.
See
Chapter 3
79.
Tools that scout the Web on behalf of consumers who
specify search criteria are
A. shopping browsers.
B. shopbots.
C. intelligent search engines.
D. shopping portals.
See
Chapter 3
80.
Amazon.com experienced each of the following except
A. maintaining its position as the number one e-tailer in
2008.
B. attracting at least 615 million visitors in 2009.
C. establishing a
grocery delivery service called AmazonConnect.
D. declaring its first profit in January 2002.
See
Chapter 3
81.
An advantage of the electronic job market for job seekers
is that they can assess their market value.
A. True
B. False
See
Chapter 3
82.
The major risk of online trading is security.
A. True
B. False
See
Chapter 3
83.
The top 500 e-tailers accounted for 65 percent of all
online sales in 2009.
A. True
B. False
See
Chapter 3
84.
When comparing retailing to e-tailing, e-tailing has a
lower cognitive shopping overhead due to easy-to-establish mutual trust.
A. True
B. False
See
Chapter 3
85.
Direct marketers are firms that sell directly to
consumers over the Internet without maintaining a physical sales channel.
A. True
B. False
See
Chapter 3
86.
Commodities with standard specifications (e.g., books,
CDs, airline tickets) are expected to facilitate higher sales volumes.
A. True
B. False
See
Chapter 3
87.
The Sears marketing strategy is best described as
A. a shared service mall strategy.
B. a brick-and-mortar strategy.
C. a click-and-mortar
strategy.
D. direct marketing by a manufacturer.
See
Chapter 3
88.
Advantages of the electronic market for job seekers
include each of the following except
A. assessing their market value.
B. marketing themselves directly to potential employers.
C. communicating quickly with potential employers.
D. competing with
less qualified applicants.
See
Chapter 3
89.
A type of online mall that is basically a directory
organized by product type best describes
A. brick-and-mortar retailer.
B. mall with shared services.
C. referring
directory.
D. cyber directory.
See
Chapter 3
90.
A company that creates and manages many-to-many markets
is called a
A. viral marketer.
B. transaction broker.
C. content disseminator.
D. market maker.
See
Chapter 3
91.
An online seller of travel services that generates
revenue by charging fees for its services is an example of a
A. content disseminator.
B. transaction
broker.
C. viral marketer.
D. market maker.
See
Chapter 3
92.
Which of the following parties use the Internet job
market?
A. job agencies
B. employers seeking employees
C. classified ads
D. all of the above
See
Chapter 3
93.
Compared to the traditional job market, the online job
market
A. tends to be much
less expensive.
B. has a shorter life cycle.
C. tends to be less reliable.
D. is usually specialized and local in scope.
See
Chapter 3
94.
Which of the following is not a characteristic of
e-banking?
A. saves users time and money
B.
is
more expensive for banks
C. is becoming an enabling feature of business growth in the
developing world
D. is increasing peer-to-peer (P2P) online lending
See
Chapter 3
95.
A members-only shopping club, where members can buy goods
at large discounts describes
A. specialty club.
B. membership-based club.
C. exclusive club.
D.
private
shopping club.
See
Chapter 3
96.
A search engine whose mission is to help people find
local qualified services ranging from mechanics to restaurants to hairstylists
describes:
A. Freddy's List.
B. Pricescan.com.
C.
Yelp.
D. Local.com.
See
Chapter 3
97.
The removal of organizations or business process layers
responsible for certain intermediary steps in a given supply chain describes:
A. reintermediation.
B. extraction.
C. relocation.
D.
disintermediation.
See
Chapter 3
98.
A business model where a company sells in multiple
marketing channels simultaneously best defines:
A.
multichannel
business model.
B. concurrent business model.
C. direct marketing.
D. revenue enhancement.
See
Chapter 3
99.
Which of the following is not a social shopping model?
A. personalized event shopping
B. location-based e-commerce
C. private shopping clubs
D.
private
auctions
See
Chapter 3
100.
Major advantages of e-commerce to buyers include:
A. finding products and services that are not available in
local stores.
B. buying in groups.
C. shopping globally.
D.
all of
the above.
See
Chapter 3
101. A traditional
brick-and-mortar store with a mature website that uses a successful
click-and-mortar strategy is able to:
A. give customers the opportunity to perform various
functions interactively at any time.
B. link all of its back-end systems to create an integrated
customer experience.
C. leverage its marketing channels by offering the
advantages of each marketing channel to customers from all channels.
D.
do all
of the above.
See
Chapter 3
102. Security for online
bank transactions includes each of the following except:
A. firewalls.
B. SSL encryption.
C.
virtual
biometrics.
D. digital certificates.
See
Chapter 3
103. Types of online
banking applications include each of the following except:
A. informational.
B. administrative.
C.
directional.
D. portal.
See
Chapter 3
104. A B2C model in
which sales are done to meet the needs of special events describes:
A. anniversary shopping.
B. time-based shopping.
C.
event
shopping.
D. choreographed shopping.
See
Chapter 3
105. The competitive
advantages of a "pull" vehicle distribution process include each of
the following except:
A. improved customer satisfaction and better pricing.
B. large cost savings in finished vehicle inventory carrying
costs.
C. better cash flow to the manufacturers.
D.
creating
a build-to-stock environment.
See
Chapter 3
106. Many-to-many
e-marketplaces, usually owned and run by a third party or a consortium, in
which many buyers and many sellers meet electronically to trade with each other
best describes:
A.
exchanges.
B. public market.
C. company-centric EC.
D. spot purchases.
See
Chapter 3
107. Customer
movements on the Internet best describes:
A. hits.
B. Internet traffic.
C. transaction tracking.
D.
clickstream
behavior.
See
Chapter 4
108. Examples of
personalization include:
A. sending an instant alert to customers' mobile devices,
notifying them about a drop in a product's price.
B. allowing a user to personalize Web site attributes.
C. notifying a customer when an auction comes to a close.
D.
all of
the above.
See
Chapter 4
109. Using cookies to
"sell under the guise of research" is called:
A. market segmentation.
B. one-on-one marketing.
C. electronic research.
D.
e-sugging.
See
Chapter 4
110. The ethical
issue raised by collaborative filtering is:
A. theft of intellectual property.
B. security.
C. spamming.
D.
invasion
of privacy.
See
Chapter 4
111. An ad that appears
underneath the current browser window, so when the user closes the active
window the ad is still on the screen describes:
A.
pop-under ad.
B.
pop-up
ad.
C.
ad
spawning.
D.
random
ad.
See
Chapter 4
112. Which of the following major factors is the most
important predictor of online buying behavior?
A.
gender
B.
number
of orders made
C.
product information requested
D.
number
of related e-mails
See
Chapter 4
113. Word-of-mouth
marketing by which customers promote a product or service by telling others
about it is referred to as:
A.
affiliate
marketing.
B.
search
engine marketing.
C.
viral marketing.
D.
target
marketing.
See
Chapter 4
114. Finding
information and knowledge that describe the relationships among consumers,
products, marketing methods, and marketers is the goal of:
A.
market research.
B.
market
segmentation.
C.
e-tailing.
D.
collaborative
filtering.
See
Chapter 4
115. Data
collection methods in the Web 2.0 environment include each of the following except:
A.
branding.
B.
polling.
C.
chatting.
D.
folksonomy.
See
Chapter 4
116. As the volume
of customers, products, vendors, and information increases, it becomes
uneconomical, or even impossible, for customers to consider all relevant
information and available products and services. The practical solution to
handling such information overload is to
A.
design
Web sites with minimal content.
B.
use
permission marketing.
C.
increase
the use of ad agencies.
D.
use software or intelligent agents.
See
Chapter 4
117. The psychological status of willingness to
depend on another person or organization best defines:
A.
e-shopping.
B.
trust.
C.
e-sugging.
D.
satisfaction.
See
Chapter 4
118.
One of the major challenges of one-to-one advertising is ________, or the
flooding of users with junk e-mail, banners, and pop-ups.
A.
permission
marketing
B.
interstitial
C.
behavioral
targeting
D.
spamming
See
Chapter 4
119. By increasing
customer loyalty, EC companies achieve each of the following benefits except:
A.
lower
marketing and advertising costs.
B.
lower
customer turnover expenses.
C.
lower
transaction costs.
D.
lower click through rates.
See
Chapter 4
120. Attracting
and retaining loyal customers is the most important issue for e-tailers because
customer loyalty can lower marketing and advertising costs, transaction costs,
customer turnover expenses, and failure costs such as warranty claims.
A.
True
B.
False
See
Chapter 4
121.
One of the keys to building effective customer relationships is an
understanding of intelligent agents.
A.
True
B.
False
See
Chapter 4
122. Finding and
retaining customers is a major critical success factor for most offline and
online businesses.
A.
True
B.
False
See
Chapter 4
123. Banner ads
that appear when a predetermined word is queried from a search engine are:
A.
stylized
banners.
B.
keyword banners.
C.
random
banners.
D.
personalized
banners.
See
Chapter 4
124. Web site
content is especially important to increase stickiness because:
A.
Web
sites are expensive to maintain.
B.
customers are expensive to acquire.
C.
of
Internet-accessible mobile devices.
D.
competitors
are always attempting to steal away customers.
See
Chapter 4
125. The use of
cookies:
A.
has
not helped Internet marketers target their ads.
B.
is one of the most controversial issues
in EC.
C.
is
being replaced by adware and spyware programs.
D.
is
a widely used method for mass marketing.
See
Chapter 4
126. In the
consumer decision process, which of the following roles ultimately makes the
buying decision or any part of it?
A.
influencer
B.
decider
C.
initiator
D.
buyer
See
Chapter 4
127. The first
step in the purchase decision-making process is product evaluation and
comparison.
A.
True
B.
False
See
Chapter 4
128. One problem with Web analytics, Web
mining, and clickstream data is that we observe and follow a computer, not
knowing who is actually moving the mouse.
A.
True
B.
False
See
Chapter 4
129. Virtual
catalogs and links to external sources support the information search step in
the purchase decision-making process.
A.
True
B.
False
See
Chapter 4
130. Once a
company knows a consumer's preferences, the company can predict, without asking
the consumer directly, what other products or services that consumer might
enjoy through:
A.
active
Web bugs.
B.
spyware.
C.
collaborative filtering.
D.
personalization.
See
Chapter 4
131. A
characteristic that describes customer loyalty to a site that eventually
results in higher revenue best defines:
A.
retention.
B.
acquisition.
C.
stickiness.
D.
attachment.
See
Chapter 4
132. The main uses of social networks include:
A.
reducing
the number of suppliers.
B.
encouraging
purchases.
C.
learning useful business intelligence.
D.
driving
traffic to online Web properties.
See
Chapter 4
133. Which of the
following uses computer graphic displays to present the impact of decisions?
A.
visual interactive simulation.
B.
FAQ.
C.
progressive
dashboard.
D.
information
portal.
See
Chapter 4
134. Portals that
store data and enable users to navigate and query these data are:
A.
collaborative
portals.
B.
information portals.
C.
mobile
portals.
D.
MRO
portals.
See
Chapter 4
135. B2C and B2B orders have
similar order-fulfillment processes and pricing models.
A.
True
B.
False
See
Chapter 5
136. B2B EC can increase the
efficiency and effectiveness of supply chains or dramatically change the supply
chain by eliminating one or more intermediaries.
A.
True
B.
False
See
Chapter 5
137. Strategic sourcing
refers to purchases involving long-term contracts that usually are based on
private negotiations between sellers and buyers.
A.
True
B.
False
See
Chapter 5
138. Each of the following is a
major type of B2B structural model except:
A.
collaborative union.
B.
exchanges.
C.
buy-side.
D.
sell-side.
See
Chapter 5
139. The purchase of goods and
services as they are needed, usually at prevailing market prices is referred to
as:
A.
direct
materials.
B.
strategic
sourcing.
C.
spot buying.
D.
consolidation.
See
Chapter 5
140. Benefits of e-procurement over
traditional procurement methods include each of the following except:
A.
increasing
the productivity of purchasing agents.
B.
streamlining
invoice reconciliation and dispute resolution.
C.
increasing the skill requirements and
training needs of purchasing agents.
D.
lowering
purchase prices through product standardization, reverse auctions, volume
discounts, and consolidation of purchases.
See
Chapter 5
141. All are benefits of B2B
except:
A.
B2B
creates new sales or purchase opportunities.
B.
B2B increases channel conflict.
C.
B2B
lowers search costs and time for buyers to find products and vendors.
D.
B2B
eliminates paper and reduces administrative costs.
See
Chapter 5
142. An example of a successful
aggregation of suppliers' catalogs is that of ________, which aggregates more
than 10,000 items from the catalogs of approved suppliers into an internal
electronic catalog.
A.
MasterCard International
B.
Google
C.
Amazon.com
D.
Priceline.com
See
Chapter 5
143. The two types of materials and
supplies traded in B2B are:
A.
direct and indirect.
B.
digital
and physical.
C.
commodities
and nonproduction.
D.
horizontal
and vertical.
See
Chapter 5
145. Nonproduction materials, such
as office supplies, that support production are called:
A.
direct
materials.
B.
virtual
materials.
C.
indirect materials.
D.
operational
materials.
See
Chapter 5
146. With a bartering exchange, a company submits
its surplus to the exchange and receives:
A.
points of credit, which the company can
then use to buy items that it needs.
B.
cash
minus a small commission for services.
C.
interest
payments until it buys something from the exchange.
D.
an
equivalent amount of products or services.
See
Chapter 5
147. Companies use ________ to sell
their unneeded assets for quick disposal or to dispose of excess, obsolete, and
returned products.
A.
liquidation
B.
private
auctions
C.
forward auctions
D.
reverse
auctions
See
Chapter 5
148. Companies will usually
separate B2C orders from B2B orders because B2C and B2B orders have different:
A.
buying
and delivery processes.
B.
marketing
processes.
C.
order-fulfillment processes and pricing
models.
D.
accounting
and financial processes.
See
Chapter 5
149. Markets that deal with one
industry or industry segment are:
A.
horizontal
marketplaces.
B.
production
chain marketplaces.
C.
supply
chain markets.
D.
vertical marketplaces.
See
Chapter 5
150. Purchases of goods and
services based on long-term contracts is referred to as:
A.
spot
buying.
B.
consolidation.
C.
strategic sourcing.
D.
direct
materials acquisition.
See
Chapter 5
151. B2B only includes electronic
transactions between businesses conducted over the public Internet.
A.
True
B.
False
See
Chapter 5
152. In company-centric
marketplaces, the individual company has very little control over who
participates in selling or buying transactions.
A.
True
B.
False
See
Chapter 5
153. Materials used in the
production of a product best defines:
A.
indirect
materials.
B. direct materials.
C.
MRO
materials.
D.
production
materials.
See
Chapter 5
154. E-procurement limitations and
challenges include each of the following except:
A.
the
technology needs to be updated frequently.
B.
the
system may be too complex.
C.
the
cost may be too high.
D. the ease of getting suppliers to cooperate electronically.
See
Chapter 5
155. High-quality bicycle
manufacturer Gregg's Cycles does not sell its products online, nor do they
allow their bicycles to be sold online by others. By not selling online,
Gregg's Cycles avoids ________ with its dealers and the independent bike shops
that sell its bikes.
A.
pricing
conflict
B. channel conflict
C.
multichannel
distribution
D.
disintermediation
See
Chapter 5
156. The aggregated catalogs of all
approved suppliers combined into a single internal electronic catalog defines:
A.
bartering
exchange.
B.
buy-side
e-marketplace.
C.
sell-side
e-marketplace.
D. internal procurement marketplace.
See
Chapter 5
157. E-procurement benefits include
each of the following except:
A.
reducing
the number of suppliers.
B.
ensuring
delivery on time, every time.
C. ease of internal and external integration.
D.
improving
information flow and management.
See
Chapter 5
158. B2B transactions that involve
communication, design, planning, information sharing, and activities beyond
financial transactions among business partners defines:
A.
exchanges.
B. collaborative commerce.
C.
trading
communities.
D.
public
marketplaces.
See
Chapter 5
159. The planning, organizing, and
coordinating of all the activities relating to purchasing goods and services
needed to accomplish the organization's mission best defines:
A.
buy-side
e-marketplace.
B.
supply
chain management.
C. procurement management.
D.
customer
relationship management.
See
Chapter 5
160. Unplanned purchases of items
needed quickly, often at non-pre-negotiated higher prices, best defines:
A.
impulse
purchases.
B.
free
market.
C.
MRO
purchasing.
D. maverick buying.
See
Chapter 5
161. Which of the following is not
one of the major benefits of B2B for both buyers and sellers?
A.
expedites
processing and reduces cycle time
B. reduces procurement costs
C.
enables
customized online catalogs with different prices for different customers
D.
increases
opportunities for collaboration
See
Chapter 5
162. An online third party that
brokers a transaction online between a buyer and a seller best describes:
A.
strategic
source.
B.
horizontal
marketplace.
C.
vertical
marketplace.
D. online intermediary.
See
Chapter 5
163. A system in which retailers
make their suppliers fully responsible for determining when to order and
possibly how much to order best describes:
A.
distribution
management system.
B. supply chain management.
C.
vendor-managed
inventory.
D.
customer
relationship management.
See
Chapter 5
164. A comprehensive approach to
managing an enterprise's interactions with the organizations that supply the
goods and services it uses best defines:
A.
customer
relationship management.
B.
supply
chain management.
C.
partnership
relationship management.
D. supplier relationship management.
See
Chapter 5
165.Advantages of using internal
catalogs include:
A.
decreasing
the number of suppliers.
B.
easy
financial controls.
C.
using
search engines to look through internal catalogs.
D. all of the above.
See
Chapter 5
166. B2B portals that focus on a
single industry or industry segment best describes:
A.
local
portals.
B.
information
portals.
C. vortals.
D.
collaborative
portals.
See
Chapter 5
167. A Web-based marketplace in
which one company sells to many business buyers from e-catalogs or auctions,
frequently over an extranet, describes
A. sell-side e-commerce.
B.
single-side
e-commerce.
C.
buy-side
e-commerce.
D.
reflective
e-commerce.
See
Chapter 5
168. Major procurement methods
include:
A.
buying
at an exchange or industrial mall.
B.
buying
at private or public auction sites in which the organization participates as
one of the buyers.
C.
buying
directly from manufacturers, wholesalers, or retailers from their catalogs, and
possibly by negotiation.
D. all of the above.
See
Chapter 5
169. Using Internet technology to
buy goods and services from a number of known or unknown suppliers best
defines:
A. e-reverse auctioning.
B.
e-tendering.
C.
e-sourcing.
D.
e-informing.
See
Chapter 5
170. A corporate-based acquisition
site that uses reverse auctions, negotiations, group purchasing, or any other
e-procurement method best defines:
A.
desktop
procurement method.
B. buy-side e-marketplace.
C.
intermediary.
D.
aggregated
catalog.
See Chapter 5
171. Caterpillar
Inc. created CAT U to meet its training and learning needs.
A.
True
B.
False
See
Chapter 6
172. The government-to-employees category consists of
EC activities between units of government, including those within one
government body.
A.
True
B.
False
See
Chapter 6
173. The topic of e-learning is gaining much attention,
especially because world-class universities such as MIT, Harvard, and Stanford
in the United States and Oxford in the United Kingdom are implementing it.
A.
True
B.
False
See
Chapter 6
174. One of the facilitators of e-learning is ________
technologies, such as blogs and wikis.
A.
Web 2.0
B.
Macromedia
C.
Blackboard
D.
WebCT
See
Chapter 6
175. E-learning drivers driving the transition from
traditional education to online learning include each of the following except:
A.
Internets,
intranets.
B.
competition
and cost pressures.
C.
faculty with specialized expertise.
D.
technological
changes.
See
Chapter 6
176. Knowledge management uses knowledge:
A.
to
promote e-learning.
B.
to improve the functioning of an
organization.
C.
to
encourage the exchange of information between businesses.
D.
for
the sake of individual learning.
See
Chapter 6
177. Expertise location systems are designed to:
A.
link
people to information about people.
B.
provide
support for teams and communities of practice.
C.
assist
in career development.
D.
do all of the above.
See
Chapter 6
178. Which of the following is the central point of
control for an e-market?
A.
e-mall
B.
collaborative
market
C.
auction
site
D.
collaboration hub
See
Chapter 6
179. Updating knowledge as time progresses describes:
A.
knowledge
classification.
B.
knowledge
creation.
C.
knowledge
utilization.
D.
knowledge evolution.
See
Chapter 6
180. E-books are delivered in each of the following
ways except:
A.
via
Web access.
B.
via RFID.
C.
via
dedicated reader.
D.
via
Web download.
See
Chapter 6
181. The wireless implementation of e-government
mostly to citizens but also to businesses best describes:
A.
mobile government.
B.
Government
2.0.
C.
Web
2.0.
D.
government
commerce.
See
Chapter 6
182. Which of the following is the e-government
category that includes interactions between governments and businesses?
A.
government-to-enterprise.
B.
government-to-business.
C.
government-to-government.
D.
government-to-corporation.
See
Chapter 6
183. Most universities use e-learning:
A.
exclusively
in reaching students who could not otherwise attend classes.
B.
only
when forced by administrators to use it as a way to recruit distant students or
reduce costs.
C.
as
a total replacement for traditional classrooms.
D.
as a supplementary channel to traditional
classrooms.
See
Chapter 6
184. A focal point for all corporate training and
learning activities, including online ones best describes:
A.
learning center.
B.
e-university.
C.
online
service center.
D.
computer-based
learning.
See
Chapter 6
185. According to an Australian Government 2.0 task
force report, by embracing Government 2.0 governments can:
A.
cultivate
and harness the enthusiasm of citizens, letting them more fully contribute to
their well-being and that of their community.
B.
unlock
the immense economic and social value of information and other content held by
governments to serve as a precompetitive platform for innovation.
C.
make
democracy more participatory and informed.
D.
do all of the above.
See
Chapter 6
186. Governments use Web 2.0 tools mainly for:
A.
collecting
local, state, and federal taxes.
B.
procurement,
voting, and e-learning.
C.
collaboration, dissemination of
information, e-learning, online forums, and citizen engagement.
D.
distributing
unemployment and welfare benefits.
See
Chapter 6
187. Each of the following is an example of
e-government except a:
A.
eBay-seller selling surplus army
supplies.
B.
contractor
submitting an application for a building permit using a city hall Web site.
C.
unemployed
worker consulting a Web site operated by the state employment department to
learn about job openings in his city.
D.
citizen
taking an online drivers' education course.
See
Chapter 6
188. Potential drawbacks of e-learning include each of
the following except:
A.
instructors
must be retrained.
B.
knowledge retention is lower than in
traditional classrooms.
C.
assessment
issues remain to be resolved.
D.
the
intellectual property of content developers must be protected.
See
Chapter 6
189. The online delivery of information for purposes
of education, training, or knowledge management best describes:
A.
edutainment.
B.
e-learning.
C.
mobile
learning.
D.
location-based
learning.
See
Chapter 6
190. Expanding access to information for people with
disabilities is a performance objective of which category of e-government?
A.
G2C
B.
G2B
C.
G2G
D.
IEE
See
Chapter 6
191. Which of the following provides learning to an
employee while the work is being done?
A.
decision
support system
B.
learning on-demand
C.
FAQ
system
D.
information
portal
See
Chapter 6
192. The process of capturing or creating knowledge,
storing it, updating it constantly, disseminating it, and using it whenever
necessary best describes:
A.
data
management.
B.
knowledge management.
C.
decision
making.
D. information
management.
See Chapter 6
See Chapter 6
193. The way government makes use of Web 2.0
technologies to interact with citizens and provide government services best
describes:
A.
Government 2.0.
B.
Social
Networking 2.0.
C.
Internet
2.0.
D.
Democracy
2.0.
See
Chapter 6
194. Which of the following is the e-government
category that includes activities and services between government units and
their employees?
A.
government-to-unit
B.
government-to-business
C.
government-to-division
D.
government-to-employees
See
Chapter 6
195. Potential advantages of e-learning include each
of the following except:
A.
college professors are anxious to
develop new online courses.
B.
knowledge
retention is higher.
C.
learning
time is reduced.
D.
it
costs less to deliver education online than in a traditional classroom.
See
Chapter 6
196. An online university from which students take
classes from home or other offsite locations, usually via the Internet best
describes:
A.
Web
2.0 university.
B.
click
and mortar university.
C.
distant
university.
D.
virtual university.
See
Chapter 6
197. An example of G2C is a:
A.
employee
at the Chamber of Commerce obtaining local demographic data from a U.S. census
site.
B.
driver paying for the renewal of his
auto tag online.
C.
road
contractor using the Internet to submit a closed bid on a paving contract.
D.
regional
hospital conducting an online reverse auction for cleaning supplies.
See
Chapter 6
198. A system that locates, extracts, and provides
specific answers to user questions expressed in natural language best
describes:
A.
automated question-answer.
B.
decision
support system.
C.
knowledge
location system.
D.
FAQ.
See
Chapter 6
199. Which of the following is the e-government
category that includes all the interactions between a government and its
citizens?
A.
government-to-business.
B.
government-to-public.
C.
government-to-citizens.
D. government-to-individuals.
See Chapter 6
See Chapter 6
200. Benefits of e-learning include:
A.
innovative
teaching.
B.
flexibility
and self-paced.
C.
updated
and consistent material.
D.
all of the above.
See
Chapter 6
201. Formal education that takes place off campus,
usually, but not always, through online resources best defines:
A.
virtual
university.
B.
mobile
learning.
C.
distance learning.
D.
self-paced
learning.
See
Chapter 6
202. The three major elements of Caterpillar Inc.'s
learning infrastructure include:
A.
governance.
B.
a
learning technology infrastructure.
C.
an
alignment strategy.
D.
all of the above.
See
Chapter 6
203. The primary advantage that e-books offer
publishers is:
A.
the
ability to reach many readers.
B.
lower production, marketing, and
distribution costs.
C.
the
ease of customizing textbooks and trade books.
D.
the
ease of updating books in real-time.
See
Chapter 6
204. Learning, training, and knowledge sharing in
social networks and by using social software tools for learning best describes:
A.
social learning.
B.
virtual
learning.
C.
self-paced
learning.
D.
computer-based
learning.
See
Chapter 6
205. Which of the following is the e-government
category that includes activities within government units and those between
governments?
A.
government-to-unit
B.
government-to-practice
C.
government-to-government
D.
government-to-business
See
Chapter 6
206. The major tasks of knowledge management include
each of the following except:
A.
creating
knowledge.
B.
capturing
knowledge.
C.
supplementing knowledge.
D.
managing
knowledge.
See
Chapter 6
207. Software applications for the administration,
documentation, tracking, and reporting of training programs, classroom and
online events, e-learning programs and training content best describes:
A.
visual
performance systems.
B.
dashboards.
C.
learning management systems.
D.
automated-question
answer systems.
See
Chapter 6
208. The exclusive online publication of Stephen
King's e-book Riding the Bullet:
A.
was
a failure because the cost of the book was too high.
B.
produced
very few sales.
C.
was
an unqualified success and established electronic publishing as a legitimate
competitor for traditional publishers.
D.
was disrupted by hackers who breached
security, then distributed free copies of the book.
See
Chapter 6
